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See the Light with 7-Up!

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See the Light with 7-Up!


Published 1975


Ah, those gaudy, oversexed '70s... and this pair of commercials for The Uncola certainly epitomizes all of the garishness of the decade. These 1975 ads were produced by Robert Abel and Associates, a company which was known for its innovative commercials and pioneering CGI efforts. The first clip was later featured in the 1977 compilation film "Fantastic Animation Festival."


Audio/Visual sound, color
Language English

comment
Reviews

Reviewer: smacdon2012 - favoritefavoritefavoritefavoritefavorite - August 7, 2014
Subject: Tacky? Or well produced media?
Hmm. Tricky call. I was in high school during the 1970s and I remmebr stuff like this washing over my eyeballs. But from the perspective of the 21st century I can really appreciate the work put into spots like these. Actually, this kind of spot shows links to early stage and even Busby Berkeley films. Sure the computer graphics seem cheesy nowadays, but this would have been exceptionally cutting edge at the time. It is a combination of selling and psychedelia, but the 1970s were just about the 1980s at this point. And really, the idea that cultural production, either high or mass, was somehow all produced in a small frame of a decade as far as style and content, is just silly. This is definitely looking forward, as well as deriving a lot of resonance from early, even by that time, old fashioned types of media.
Reviewer: Meatpies - favoritefavoritefavoritefavoritefavorite - July 24, 2014
Subject: I dig rock and roll music
That's the song that comes to mind when I see this commercial. I love how the commercial combines a jingle that gets stuck in your head, with an Elvis-sounding person representing the 50s and a bit of the 60s The Association/5th Demension. And, as a kid, I loved the imagery. I would seriously stop what I was doing to watch this commercial when it would come on. Thank you for uploading!
Reviewer: cosmico - favoritefavoritefavorite - June 19, 2014
Subject: MY EYES! MY EYES!
Goofy trippy bizarre and visually annoying '70s commercials...these effects make me want to watch the original version of TRON again. Or maybe not!
Reviewer: Vinnie Rattolle - favoritefavoritefavoritefavoritefavorite - June 19, 2014
Subject: These would be awesome in HD
The quality isn't bad, but I pray for the day when someone finds the negatives and does an HD transfer of these commercials. They're dazzlingly tacky.
Reviewer: The_Emperor_Of_Television - favoritefavoritefavoritefavoritefavorite - June 18, 2014
Subject: Excellent.
Excellent commercials for 7-Up, with great imagery. Clearly a lot of skill and talent went into making these two commercials.
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